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It’s going for $76.99, which is the same price as Amazon, but it also includes $40 worth of Shop Your Way Rewards points! That basically makes this router only $36.99 (before tax). On top of that, you could shop through the ShopDiscover portal to add another 10% cash back to the deal ($7.70).
If you were to sell this on Amazon for $76.99 with FBA, you would make $67.38. That equates to $38.09 profit when you factor in the SYWR points and portal cash back.