The Future of Vanilla Reloads

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I just got back from my local Walgreens where I noticed something different in the gift card rack. Instead of there being a pile of Vanilla Reloads, that no one buys, there was a pile of Vanilla Swipe Reload information cards, that no one has taken. These might not be new, but I’ve never seen them before and I frequent a lot of stores that have Vanilla Reloads on the shelf. Take a look.

Immediately after seeing these, I thought of Frequent Miler’s post about the death of Vanilla Reloads. In that post, he quoted Incomm as saying:

InComm, a leading provider of integrated point-of-sale (POS) technology solutions to retailers, announced plans to add over 15,000 more swipe reload locations to its Vanilla Reload network

It looks like Incomm is beginning to roll out their swipe reload locations. Hopefully they’ll end up rolling them out to locations that accept credit cards!

For those wondering, I didn’t try swipe reloading at Walgreens, because I didn’t have a Serve card on me. However, I will be trying in the next few days.

Update: I did try to swipe reload at Walgreens with a CC and it only worked for the $3.95 fee. The actual load could not be paid for with a credit card.

Have you seen these before?

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