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Southwest has their annual back to school promotion going on right now and as of today Sears is included in that promotion. The Southwest portal is offering 9 points per dollar at Sears and gift cards are included!. So, you can technically get 18X points by buying gift cards, then buying product with those gift cards. I did just that to earn a Southwest Companion Pass. You can read that post here. It’s a subscriber only post, so if you’re not subscribed, you can do so here.
Here are the terms for the Sears portal (notice the bolded part):
Not eligible on purchases made with coupon or discount codes that are not found on this site. Only products with “Add to Cart” button are eligible. Not eligible on Home Delivery Charges, Services, PA and Installation, Master Protection Agreements, Take With, Protection Plans, Sears auctions, Landsend.com, PartsDirect, Sears Canada, Portrait, Craftsman, Kenmore or Outlet purchases. Sears Marketplace products with “Go to Site” button are not eligible. Not eligible on Sold by Kmart items or any other licensed partners. Any return, exchange or other adjustment made at a physical store location for an on-line purchase may result in your purchase being deemed ineligible. Eligible for rewards on purchase of gift cards effective from and after June 1, 2014.